There are several reasons why you must consider social media marketing as an essential or most essential marketing tool for building your business.
I have repeatedly spoken about this content on my pages and other blog sites. But it is still important to explain because business owners seem not to get the catch. I can explain to you, over 100s of reasons. But I will share 12 reasons to consider social media marketing for your business.
Before we get into it, I would like to know; what is the ultimate goal for your business as you are reading this. Write it somewhere, before we get to the end of this post, you will see how social media can help achieve that.
Now let’s get into it; shall we?
- Broad Audience Reach: I Am not sure there is any other point I could have started with other than this very one. It will interest you to know that social media marketing has several interceptions which gives you the opportunity to reach a very broad and diverse audience.
Social media platforms have billions of active users, making them a powerful channel to promote your business. You will agree with me that one of the right ways to gain more leads is reaching more target audience and if social media has what you are looking for, don’t you think it is just right to hub onto it?
2. Targeted Advertising: We will not jump into talking about the comparison of traditional forms of marketing to social media marketing yet. But for explanation purposes, allow me to use this scenario;
Imagine mounting a billboard at a very busy junction for advertisement, can you regulate the kind of people that will see your advert? I guess you loudly said NO, right?
Of course, you cannot. But with social media, the platforms offer you advanced targeting options, enabling you to reach specific demographics, interests, and behaviors, increasing the chances of connecting with potential customers. These tools give you the permission to decide who sees your ad and where they can see those ads.
3. Cost-Effective: Picking from the previous point, if comparing traditional forms of advertisement to social media marketing, the latter (social media marketing) is often more cost-effective, allowing businesses of all sizes to compete on a level playing field.
Because you are deciding what you spend your hard-earned cash on, you are able to allocate your funds exactly where it will earn you profit. And with social media marketing, every effort is measurable. You get to see where your resources are going, what results they are generating, and how you could even make those results better. Interesting? Keep reading…
- Engagement and Interaction: Social media allows direct interaction with customers, fostering engagement, trust, and loyalty through comments, likes, shares, and messages.
Having those real engagements on your social media pages tells the algorithm that your page is trusted and loved. This helps position your brand to more potential customers.
This is to say that, with social media, everything leads to something and it is always a benefit to your business when done well.
- Brand Awareness: Considering the fact that you can generate real engagements on your social media pages which brings further attention to your business your business will be known by more potential customers.
Consistent social media presence helps increase brand visibility and recognition, making it easier for customers to remember and trust your business.
- Content Distribution: If you have been with my personal brand and marketing agency (Zoom Media Digital) for a while, you will notice that I talk about content marketing for businesses a lot. It is because I know how important it is to businesses.
Social Media is an excellent platform for sharing valuable content, from blog posts to videos, helping businesses establish authority and credibility in their industry.
- Real-Time Feedback: social media provides immediate feedback from customers, allowing your business to adapt quickly to changing preferences, needs, and concerns. This is one of the things social media offers to your business that traditional marketing cannot.
- Competitive Advantage: Staying active on social media can give your business a competitive edge by showcasing its strengths, unique selling points, and innovation.
Your business will thrive over any other business in your industry with traditional forms of marketing.
- Data and Analytics: Social media platforms offer detailed insights into audience behavior, allowing businesses to refine their marketing strategies for better results.
All these data help you strategize every aspect of your business so you avoid wasting funds. Understanding the analytics of your business helps make the right decisions to push your business further.
- Customer Support: Many customers use social media to seek support and resolve issues. Being responsive and helpful on these platforms can enhance the customer experience.
The concentration span for a customer as of now is 3 seconds. This is because the market is saturated and customers know they can several other businesses that are in the same line of business with you so if you could not get to them as fast as possible. They will leave. But here is the good news, social media is a space to render swift responses to customers.
The better part of it is that most of these queries can be automated so you don’t have to be there 24/7 to handle all inquiries. Isn’t that amazing?
- User-Generated Content: Customers will always trust other buyers more you’re your business. I mean your potential buyers will be convinced by the words of your existing customers as compared to your efforts to convince them.
So having a social media presence, you can encourage customers to create and share content related to your brand to boost authenticity and trustworthiness.
- Viral Potential: Engaging and shareable content can go viral, spreading your brand message far and wide, often at a minimal cost. Do you see how easy it has become to go viral these days? Imagine a content of yours getting that huge attention. That is possible and the effect that can have on your business is huge.
In today’s digital age, social media marketing is an essential tool for businesses looking to grow their reach, connect with customers, and stay competitive in the marketplace.